Aston Martin is not going to produce cheap models

February 19, 2015 at 16:39

President of the American division of Aston Martin Julian Jenkins recently answered questions about the company’s future.
He said that the company has no plans to upgrade its range with the help of the budget model to increase sales. In answering this question, Julian Jenkins was brief: “Not at this stage. I think today is focused on the Aston Martin sports cars. This is our niche. It is obvious that we will focus on those models that we have today. We are not looking for opportunities to double or triple the volume of production. ”

Aston Martin V8 Vantage image

Aston Martin V8 Vantage pics

British automaker said it plans to look at very expensive vehicles to increase the exclusivity of the brand. “I think that the Lagonda – it’s an interesting possibility. This is something that we can imagine in the future “- said Jenkins.

Aston Martin V8 Vantage picture

Aston Martin V8 Vantage pics

Aston Martin Lagonda was built in 1974. Luxury car produced until 1990, but over the years it was sold only 645 Lagonda. A couple of years ago, the automaker used the plate Lagonda crossover concept for the title, but since then no news on this front has been reported. In addition, the Middle East produced four-door sedan with the same name.
However, as noted by Julian Jenkins, Aston Martin can master new segments. “If there is a segment where we will be able to use their capabilities, we use this” – he said.

categoryCategories: General Models